TRADER JOE'S
Trader Joe’s is an American chain of neighborhood grocery stores that aims to provide customers with the best quality products through their own label and an eventful and fun shopping experience. The goal of this project was to create a short video to promote the brand.
2022
Brand & Identity Design
Motion Design
Video Promo
Tools
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
CONCEPT
The idea is to show what makes Trader Joe’s a unique place for grocery shopping by highlighting the brand qualities like low prices, health-conscious products, charming stores, and high quality varied products. All combined with the grocery store playful colors and vintage aesthetic.
